The FDA is being asked to look into Logan Paul’s energy drink, which has the caffeine of 6 Coke cans

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Lawmakers and health experts are raising concerns about an energy drink endorsed by influencer Logan Paul, as it gains viral popularity among children and contains alarmingly high levels of caffeine.

Senator Charles Schumer has urged the Food and Drug Administration (FDA) to investigate PRIME, a beverage brand co-founded by YouTube stars Logan Paul and KSI, which has captivated a significant number of young followers.

Schumer, a Democratic Senator from New York, expressed his worries, stating, “One of the most sought-after items among kids this summer isn’t clothing or toys, but a beverage. However, parents and buyers should exercise caution, as it poses a serious health risk for the children it aggressively targets.”

PRIME, endorsed by two well-known YouTube personalities, experienced immediate success upon its launch last year, resulting in long queues in grocery stores and reports of black market sales in schoolyards.

With its zero sugar and vegan claims, the brightly colored cans of PRIME join the growing category of energy drinks that contain dangerously high levels of caffeine. PRIME contains 200 milligrams of caffeine per 12 ounces, equivalent to approximately six cans of Coca-Cola or nearly two cans of Red Bull.

The elevated caffeine content led to bans in some schools in the United Kingdom and Australia. Concerned pediatricians in those countries warned of potential health issues in young children, including heart problems, anxiety, and digestive disorders.

Company representatives have defended the product, emphasizing that it is clearly labeled as “not recommended for children under 18.” They also offer a separate caffeine-free sports drink called PRIME Hydration. At the time of this rewriting, PRIME representatives have not responded to requests for comment.

In his letter to the FDA, Senator Schumer highlighted the lack of noticeable distinction in online marketing between the two drinks, which has led many parents to mistakenly believe they were purchasing a juice for their children, only to discover they have obtained a beverage overloaded with caffeine.

“The extensive amount of sponsored content, which serves as advertising, easily found through a simple social media search for PRIME, should be investigated. This investigation should cover the claims made, the ingredients used, and the caffeine content in the PRIME energy drink,” Schumer wrote in his letter to the FDA.

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• Logan Paul and KSI’s PRIME energy drink under FDA scrutiny
• Senator Schumer urges FDA to investigate PRIME energy drink
• Potential health risks of energy drinks with high caffeine levels
• Bans on PRIME energy drink in schools
• PRIME’s defense and separate caffeine-free option