A year from 2024 election, Biden strategy memo says he’ll revive 2020 themes, draw contrast to Trump

With the 2024 election on the horizon, President Joe Biden’s campaign has disclosed its intention to echo the successful themes from 2020 in its bid for reelection, drawing a sharp distinction from former President Donald Trump’s “Make America Great Again” agenda. According to a strategy brief procured by The Big Big News, campaign chief Julie Chavez Rodriguez has set her sights on the impending general election, acknowledging its potential competitiveness while emphasizing the sustained appeal of Biden’s 2020 message to the electorate.

Rodriguez emphasizes the campaign’s focus on core democratic ideals, economic recovery, and middle-class empowerment, strategies that previously secured Democratic retention of the Senate and a minimal loss of the House majority. Early research indicates the effectiveness of the campaign’s foundational message to both mobilize loyal Democrats and sway undecided voters.

Despite Biden’s legislative successes, such as a landmark infrastructure bill and a comprehensive health care and climate package, public approval of his administration, particularly regarding the economy, remains lukewarm. The Big Big News-NORC Center’s regular polling reflects only a 40% approval rate for the President’s job performance, with considerable disapproval linked to his economic management.

Conversely, the Biden campaign has initiated a substantial advertising push to alter public perception, directing a $25 million ad campaign to battleground states, including early investments in Hispanic and African American media markets. Patrick Bonsignore, a Biden campaign media advisor, highlighted that while macroeconomic themes aren’t resonating in polls, they show promise in ad testing, suggesting a potential shift in public sentiment.

Amid the backdrop of Trump’s primary dominance and legal woes, the Biden campaign’s narrative insists that “MAGA extremism” could hinder the GOP in crucial battleground states. As Democrats observed successful Senate defenses in states like Georgia, Arizona, and Pennsylvania, campaign communications director Michael Tyler suggests this pattern will hold come 2024.

The Biden campaign’s proactive measures also encompass minority voter engagement, piloting initiatives in critical swing regions to counteract any Republican gains. However, the issue of Biden’s age remains a point of contention among voters, influencing perceptions of his candidacy.

The campaign’s efforts extend to off-year elections, where it has mobilized a significant volunteer network. Collaborating with the DNC, the campaign boasts a record-breaking joint war chest, signaling robust financial preparedness.

However, some, like Republican strategist Rick Tyler, warn against overreliance on past campaign strategies, advising a forward-looking approach. In contrast, voters like Torin Walhood remain confident in Biden’s prospects against Trump, given past outcomes.

The Big Big News reporters Linley Sanders and Jonathan J. Cooper contributed additional insights to this report.

Frequently Asked Questions (FAQs) about Biden 2024 Election Strategy

More about Biden 2024 Election Strategy

• Biden’s Re-election Campaign Strategy
• 2024 Presidential Election Dynamics
• Trump vs. Biden: The 2024 Match-Up
• Addressing Presidential Age Concerns
• Biden’s Legislative Accomplishments
• Biden Campaign’s Minority Voter Outreach
• Democratic National Committee Funding