Taylor Swift’s Eras Tour is the first tour to gross over $1 billion, Pollstar says

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Taylor Swift’s Eras Tour has achieved a historic milestone, becoming the first tour to surpass the billion-dollar mark, as reported by Pollstar in their year-end charts for 2023.

Swift’s Eras Tour not only claimed the top spot as the number one tour globally but also dominated the North American tour scene. This monumental achievement saw her amass a staggering $1.04 billion in revenue, driven by the sale of 4.35 million tickets across 60 tour dates, as documented by the respected concert trade publication.

Pollstar’s data is meticulously sourced from a variety of channels, including box office reports, estimations of venue capacities, historical ticket sales data from Pollstar’s archives, and other research methods. This comprehensive data collection spanned from November 17, 2022, to November 15, 2023.

It is worth noting that Pollstar has not clarified whether they adjusted previous tour data to account for inflation in 2023 when proclaiming Taylor Swift as the pioneer in breaking the billion-dollar threshold.

Furthermore, Pollstar’s research revealed that Taylor Swift’s Eras Tour generated an additional $200 million in merchandise sales. Additionally, her blockbuster film adaptation of the tour, titled “Taylor Swift: The Eras Tour,” reportedly earned an impressive $250 million in sales, solidifying its status as the highest-grossing concert film of all time.

Looking ahead to 2024, Pollstar’s estimates suggest that Taylor Swift is poised for another remarkable year. They project that the Eras Tour will once again breach the billion-dollar mark within their eligibility window, potentially leading to Swift accumulating over $2 billion in revenue throughout the tour’s duration.

In the global rankings, Taylor Swift’s tour was followed closely by Beyoncé in second place, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, and Harry Styles in fifth. Other notable artists in the top ten included Morgan Wallen, Ed Sheeran, Pink, The Weeknd, and Drake.

In North America, the rankings mirrored the global standings, with Taylor Swift at the pinnacle, followed by Beyoncé, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G, and RBD.

Beyond Taylor Swift’s exceptional success, 2023 marked a landmark year for concert sales. Globally, the top 100 tours of the year experienced a remarkable 46% increase in revenue compared to the previous year, reaching a staggering $9.17 billion, compared to 2022’s $6.28 billion. In North America, the growth was similarly impressive, surging from $4.77 billion in the previous year to $6.63 billion in 2023.

Taylor Swift’s achievements extend beyond the music industry, as she was recently honored as Time Magazine’s Person of the Year. Additionally, she was named Apple Music’s artist of the year, and Spotify revealed that she was the most-streamed artist globally in 2023, accumulating over 26.1 billion streams since January 1st, surpassing Bad Bunny’s three-year record.

In summary, 2023 has undeniably been a year of exceptional dominance in the realm of pop music, with Taylor Swift’s Eras Tour standing as a testament to her unprecedented success.

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More about Billion-Dollar Tour

• Pollstar: The source of the data and information regarding Taylor Swift’s Eras Tour and its historic achievements.
• Taylor Swift: The Eras Tour: Official website for Taylor Swift’s tour, providing updates and details about the tour.
• Time Magazine: The publication that named Taylor Swift as Person of the Year in 2023.
• Apple Music: Where Taylor Swift was recognized as the artist of the year.
• Spotify: The platform that revealed Taylor Swift as the most-streamed artist globally in 2023, surpassing previous records.