Musk says Twitter to change logo to “X” from the bird. Changes could come as early as Monday.

Elon Musk announced on Sunday that he intends to transform Twitter’s bird logo into an “X”. This significant alteration, which could be implemented globally as early as Monday, marks one of the largest shifts since Musk acquired the social media giant for $44 billion the previous year.

Starting from just after midnight ET, Musk shared a series of tweets suggesting a farewell to the Twitter bird brand and, eventually, all bird-related elements.

Earlier in the month, Musk, the CEO of Tesla, faced considerable backlash for implementing new curfews on the platform. Critics argue that such moves might deter advertisers, thereby reducing Twitter’s trend-setting cultural influence.

A new $8-per-month subscription service that Musk introduced earlier in the year as a means to increase Twitter’s revenue is part of this. After Musk acquired the company and reduced about 75% of its workforce to cut costs and avoid bankruptcy, Twitter’s revenue plummeted significantly.

In May, Musk appointed Linda Yaccarino, a veteran executive from NBC Universal, as Twitter’s new CEO. The key task for Musk and Twitter is to attract advertisers, many of whom retreated in the months following Musk’s takeover, concerned about potential harm to their brands amid the ensuing disorder.

Critics argue that Musk’s policies, which have allowed more offensive content to thrive, have deterred a broader range of Twitter’s user base and led to decreased advertising spending. Although Musk claimed in late April that advertisers were returning, he did not provide specific details.

Twitter’s logo transition to an “X” comes at a time when the platform is contending with competition from Meta’s new app, Threads, which was launched earlier in the month. Threads is perceived as a Twitter alternative for those disenchanted with the platform.

Threads, promoted as a text-based version of Meta’s photo-sharing app Instagram, purportedly provides “a new, separate space for real-time updates and public conversations.” Instagram’s head, Adam Mosseri, announced that within the first five days of its launch, Threads attracted 100 million users.

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More about Twitter Logo Change

• Elon Musk’s Twitter Takeover
• Introduction of Twitter’s New Logo
• Twitter’s $8 Monthly Subscription
• Threads: Meta’s New Competition to Twitter
• Linda Yaccarino, New CEO of Twitter