Lauren Boebert Revises Campaign Strategy Amid Scandal and Stiff Competition

by Gabriel Martinez
Revamped Campaign Strategy

Withdrawing from the tumultuous political landscape of Washington, D.C., Representative Lauren Boebert returned to her home district in southwestern Colorado only to confront another form of turbulence—public disapproval over an incident where she was recorded vaping and engaging in inappropriate behavior with a companion during a stage production of “Beetlejuice.”

The controversy has introduced additional challenges to what was already a closely contested re-election campaign. After a marginally victorious last race, won by merely 546 votes, Boebert has undertaken a comprehensive overhaul of her campaign tactics, including issuing public apologies for the incident that has shaken the confidence of even her most staunch Republican supporters.

Longtime supporter Beverly Cuyler remarked on the incongruity between Boebert’s professed Christian values and her recent actions, stating that many were astonished by the incident.

Boebert is expected to once again run against Democrat Adam Frisch in a race that could potentially swing control of Congress. Addressing the scandal straightforwardly, she issued a public apology during the Lincoln Day Dinner in Archuleta County, capturing the focused attention of her audience.

Once known for her unwavering, Trump-aligned assertiveness that catapulted her to nationwide recognition, Boebert now finds herself in a precarious struggle for political longevity in her home state.

Conscious of the mounting challenges, Boebert has extended reconciliatory gestures to local media outlets she had previously dismissed as biased. She is also adopting strategies such as so-called ballot harvesting, which she had criticized in the past as a devious Democratic practice. Her campaign now provides supporter training sessions, with a renewed focus on local issues as advised by the Colorado Republican Party.

Dave Williams, chairman of the Colorado Republican Party, stated that Boebert is recalibrating her campaign to avert the pitfalls that plagued her in 2022, specifically her previous lack of focus on district matters.

Adam Frisch, her Democratic opponent, has amassed a campaign fund of $7.7 million, considerably outpacing Boebert’s $2.4 million. In an interview, Boebert acknowledged that the stakes are high, noting her new, ground-level focus on policies affecting southwestern Colorado.

The congresswoman’s campaign manager, Drew Sexton, emphasized the need for adjustments and staff augmentation, aiming for a revised and more effective approach in the upcoming election.

Balancing her larger-than-life national persona with her legislative responsibilities, Boebert remains committed to issues crucial to her district, such as forest management, water rights, and employment. For her electorate, the dual roles she plays appear congruent.

Yet, some Republican supporters express disillusionment. Voter Dusty Mars noted the difficulty in rallying support for a candidate whose actions have been divisive, expressing hope for a representative who can articulate conservative values without offending the broader community.

While still employing the rhetoric against Democratic figures like the former Speaker of the House, Nancy Pelosi, Boebert’s campaign has seen a more localized focus, reflected in recent training sessions for her supporters. The congresswoman insists on her ability to work across party lines without compromising her principles.

Despite the considerable challenges, Boebert and her campaign team are doubling down on their efforts to emphasize her legislative achievements, especially those of local significance, in a bid to win back voters and secure her political future.

When confronted with her recent scandal at a campaign event, Boebert took full responsibility for her actions, stating, “I let you down. I fell short of my standards, and I’m taking full accountability of what you’ve seen and what you’ve heard.”

Public reaction is mixed; some see room for improvement, while others, like Beverly Cuyler, appreciate her candor. “She needs to up her game,” Cuyler said, “But, you know, we still love her.”

The author of this article is a correspondent for the Big Big News/Report for America Statehouse News Initiative, a national service program that places journalists in local newsrooms to cover underreported issues.

Frequently Asked Questions (FAQs) about Revamped Campaign Strategy

What is the central issue Rep. Lauren Boebert is facing in her reelection campaign?

Rep. Lauren Boebert is grappling with a challenging reelection campaign exacerbated by a recent scandal involving inappropriate behavior caught on tape. The scandal has caused even loyal Republican supporters to question her suitability for office.

Who is Boebert’s main opponent in the upcoming election?

Her main opponent is expected to be Democrat Adam Frisch. Frisch has amassed a substantial campaign fund of at least $7.7 million, compared to Boebert’s $2.4 million.

What changes has Boebert made to her campaign strategy?

Boebert has revamped her campaign strategy to focus more on local issues and less on national politics. She is also extending olive branches to local media outlets she had previously criticized as biased. Her new approach includes “ballot harvesting,” a tactic she had previously decried, and more localized talking points endorsed by the state GOP.

How have her supporters reacted to the recent scandal?

Reactions among her supporters have been mixed. While some remain steadfast, others express disappointment, particularly due to a perceived gap between her public image as a Christian and her behavior caught on tape.

What is her campaign’s new financial strategy?

While the text does not specifically discuss a new financial strategy, it does highlight the fundraising disparity between Boebert and her opponent, Adam Frisch. Boebert’s campaign has raised $2.4 million compared to Frisch’s $7.7 million.

How is Boebert’s national profile affecting her local campaign?

Boebert’s national profile as a far-right agitator and Trump supporter has garnered her a degree of fame but also poses challenges for her local campaign. The new strategy aims to refocus her efforts on district-specific issues, emphasizing her role as a policymaker.

What legislative efforts is Boebert emphasizing in her campaign?

Boebert is highlighting her work on issues that directly impact her district, such as forest management, water rights, and public lands. She is also promoting her bipartisan efforts to retain jobs as a chemical depot in her district shuts down.

Is there a change in her approach towards media?

Yes, Boebert is extending olive branches to local newspapers she had previously spurned, signaling a more cooperative stance towards media as part of her revamped campaign strategy.

What are the key values Boebert is defending in her campaign?

Boebert is defending agrarian, conservative, and Christian values, which resonate strongly with her constituents. She aims to represent a rural constituency that feels its way of life is being overlooked or demeaned.

What is the sentiment among other Republicans regarding Boebert’s candidacy?

The sentiment among other Republicans appears to be mixed. Some believe that it should be easier to elect a Republican candidate in the district and are disappointed by Boebert’s provocations. Others still support her but acknowledge that her recent scandal has necessitated an apology and a change in strategy.

More about Revamped Campaign Strategy

  • Campaign Finance Data
  • Boebert’s Voting Record
  • Adam Frisch’s Campaign Website
  • Coverage of Boebert’s Scandal
  • Boebert’s Campaign Strategy Analysis
  • Local Media Outlets on Boebert’s New Approach
  • Legislative Initiatives by Boebert
  • Republicans’ Sentiment on Boebert’s Campaign
  • Boebert’s Constituency and Their Concerns
  • Boebert and the State GOP’s Localized Talking Points

You may also like


Emily Jenson October 30, 2023 - 7:39 pm

I can’t believe she’s still running after all this mess. But then again, nothing seems to sink politicians these days.

Rachel Meyers October 30, 2023 - 7:50 pm

Curious to see how the GOP strategizes around this. Their chair seems cautiously optimistic.

Steve Roberts October 30, 2023 - 8:21 pm

Wow, Boebert’s really in hot water huh. never thought I’d see the day she’d apologize for anything.

Nate Harris October 30, 2023 - 10:15 pm

Frisch’s slogan ‘stop the circus’ really hits the nail on the head. He might just have my vote this time.

Megan Clark October 31, 2023 - 12:21 am

I’ve been a Boebert supporter, but this makes me question it. She needs to clean up her act if she expects to get re-elected.

Sara Turner October 31, 2023 - 3:59 am

she screwed up, she owned up. lets move on people. Politics has bigger issues to deal with.

Aaron Gold October 31, 2023 - 7:47 am

Still cant get over the vaping and groping incident. It’s not just about her, but the image she sets for the party.

Daniel Williams October 31, 2023 - 9:11 am

Adam Frisch has got so much money in his campaign. Could really tip the scales this time around.

Rebecca Allen October 31, 2023 - 10:42 am

Boebert going bipartisan on some policies? Now that’s something I thought I’d never hear.

Tom Green October 31, 2023 - 4:24 pm

its about time she focused on local issues. maybe she’ll actually do some good for the people who voted for her.


Leave a Comment


BNB – Big Big News is a news portal that offers the latest news from around the world. BNB – Big Big News focuses on providing readers with the most up-to-date information from the U.S. and abroad, covering a wide range of topics, including politics, sports, entertainment, business, health, and more.

Editors' Picks

Latest News

© 2023 BBN – Big Big News