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‘Insidious 5’ Dethrones ‘Indiana Jones’, Gears up for ‘Mission: Impossible’ Showdown

by Sophia Chen
8 comments
Box Office Results

‘Indiana Jones’ had a fleeting taste of box office supremacy as ‘Insidious: The Red Door’, another fifth installment of a franchise, eclipsed it during its second weekend run. Disney’s ‘Indiana Jones’ was bested by the Patrick Wilson-starrer and directed horror film, which grossed $32.7 million from 3,188 theaters, as per studio estimates released on Sunday.

The performance of ‘Insidious: The Red Door’ surpassed its predecessor, ‘Insidious: The Last Key’ from 2018, and it sets a new record for a PG-13 horror movie’s opening earnings over the past two years.

Box office returns seem largely impervious to critics when it comes to low-budget horror films. The ‘Insidious’ franchise, a Blumhouse production starring Wilson and Rose Byrne, has generated over $570 million globally since its inception in 2011 under James Wan’s direction. None of the films exceeded $16 million in production costs. Despite typically earning below 40% ratings, only the first movie in the series achieved a “fresh” rating on Rotten Tomatoes.

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According to Paul Dergarabedian, senior media analyst for Comscore, “The horror genre has an enduring appeal. They are profitable, popular, and beloved by audiences and accountants alike.”

Sony’s strategy to unveil ‘Insidious’ between the releases of two blockbuster Hollywood movies, ‘Indiana Jones and the Dial of Destiny’ and ‘Mission: Impossible – Dead Reckoning Part I’, paid off. Yet, it was still astonishing to see it surpass a household name like ‘Indiana Jones’ and secure the top spot.

“The release date was perfectly planned,” said Dergarabedian, adding, “It further complicates the dynamics of the marketplace.”

On its second weekend, ‘Indiana Jones 5’ slid to second place, amassing $26.5 million in North America, a 56% drop from its premiere, which pushed its domestic gross to $121.2 million. Globally, it’s estimated to have earned $247.9 million.

There were other contenders as well, such as ‘Sound of Freedom’, a child trafficking drama featuring Jim Caviezel, which premiered on July 4 and nearly matched ‘Indiana Jones’ daily ticket sales. The faith-based, crowdfunded venture by Angel Studios managed a third-place finish for the weekend, earning an estimated $18.2 million from 2,850 theaters.

The studio’s head of theatrical distribution, Brandon Purdie, attributed the better-than-expected numbers to word-of-mouth referrals and thanked their theater partners.

A unique feature of Angel Studios’ operations allowed audiences to purchase “pay it forward” tickets on behalf of others. On its debut day, the studio estimated $11.6 million in direct box office revenue and $2.7 million through the pay it forward option. The film has gained traction among right-wing pundits and features on QAnon message boards.

On the other hand, ‘Joy Ride’ debuted in theaters this weekend at 2,820 locations, grossing a disappointing $5.9 million, securing sixth place behind ‘Elemental’ and ‘Spider-Man: Across the Spider-Verse’. The R-rated comedy, directed and co-written by Adele Lim, follows a group of friends played by Ashley Park, Sherry Cola, Stephanie Hsu, and Sabrina Wu on an international trip.

This modestly budgeted Lionsgate release was hailed at the South by Southwest Film Festival and has maintained a 91% rating on Rotten Tomatoes. However, it failed to draw large crowds this weekend. The viewers who did show up, primarily women and those over 25, gave it a B- CinemaScore, indicating it fell short of expectations, possibly due to marketing factors. The hope is that positive word-of-mouth might boost ‘Joy Ride’ in the following weeks.

This summer season features several other adult comedies, including Jennifer Lawrence’s ‘No Hard Feelings’, which grossed $5.3 million in its third weekend, bringing its domestic total to $40.3 million.

In more limited releases, ‘The Lesson’, a thriller starring Richard E. Grant and Daryl McCormack, grossed $157,752 from 268 screens.

With the summer movie season midway, concerns about the stagnant overall box office, mirroring last year’s figures, are beginning to surface.

“By now, we anticipated to be far ahead of the previous year,” Dergarabedian stated. “However, unexpected hits like ‘Insidious’ and ‘Sound of Freedom’ added revenue that wasn’t anticipated, which is good news for theaters. But we need the following weeks to significantly outperform.”

Here are the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, as per Comscore. Final domestic figures will be released on Monday.

  1. ‘Insidious: The Red Door,’ $32.7 million.
  2. ‘Indiana Jones and the Dial of Destiny,’ $26.5 million.
  3. ‘Sound of Freedom,’ $18.2 million.
  4. ‘Elemental,’ $9.6 million.
  5. ‘Spider-Man: Across the Spider-Verse,’ $8 million.
  6. ‘Joy Ride,’ $5.9 million.
  7. ‘No Hard Feelings,’ $5.3 million.
  8. ‘Transformers: Rise of the Beasts,’ $5 million.
  9. ‘The Little Mermaid,’ $3.5 million.
  10. ‘Ruby Gillman, Teenage Kraken,’ $2.8 million.

Follow Lindsey Bahr, AP Film Writer, on Twitter: www.twitter.com/ldbahr.

Frequently Asked Questions (FAQs) about Box Office Results

Which movie topped the box office, surpassing ‘Indiana Jones’?

‘Insidious: The Red Door’ topped the box office, surpassing ‘Indiana Jones’ during its second weekend run.

Who is the star and director of ‘Insidious: The Red Door’?

Patrick Wilson is both the star and director of ‘Insidious: The Red Door’.

What has been the total global box office return for the ‘Insidious’ franchise?

The ‘Insidious’ franchise has been responsible for over $570 million in global box office returns.

What was the third highest-grossing movie during the same weekend?

‘Sound of Freedom’, a child trafficking drama, was the third highest-grossing movie, earning an estimated $18.2 million from 2,850 theaters.

Which movie had an underwhelming box office performance despite good reviews?

‘Joy Ride’, an R-rated comedy, had an underwhelming box office performance, earning only $5.9 million, despite receiving good reviews and maintaining a 91% rating on Rotten Tomatoes.

How did ‘Indiana Jones 5’ perform at the box office in its second weekend?

‘Indiana Jones 5’ secured the second place in its second weekend, amassing $26.5 million in North America, which was a 56% drop from its premiere. Its global earnings are estimated at $247.9 million.

What are the concerns about the overall summer movie season box office?

There is concern about the stagnant overall box office, which is currently about on par with where it was at the same point in 2022.

More about Box Office Results

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8 comments

TentpoleTim July 10, 2023 - 3:06 pm

Good on Sony for the release date strategy. Sandwiched Insidious between Indiana Jones and Mission Impossible. Smart move!

Reply
CinemaScoreSteve July 10, 2023 - 3:20 pm

Gotta say was a bit suprised at Joy Ride underperformin. Got great reviews! guess marketing matters after all…

Reply
BoxOfficeBobby July 11, 2023 - 1:05 am

This summer’s box office not looking great. Kinda same as 2022 so far, needs a boost, and quick!

Reply
HorrorHelen July 11, 2023 - 1:07 am

Over $570 mil from the Insidious franchise?! Who knew scarin people was so profitable! 😉

Reply
FranchiseFred July 11, 2023 - 3:06 am

Insidious 5 doing better than Last Key, just shows horror still got the mojo. Can’t wait for next!

Reply
MovieBuff101 July 11, 2023 - 5:41 am

Wow, Insidious 5 on top! didn’t see that coming, Indiana jones who? lol

Reply
JumpScareJenny July 11, 2023 - 5:46 am

Anybody else loving how horror keeps delivering at the box office? Insidious all the way!

Reply
PatFan July 11, 2023 - 6:26 am

Pat Wilson is a gem, not just actin but directin now too! Go Pat!

Reply

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