Drop in Bud Light Sales Amid Controversy Over Partnership with Transgender Celebrity

by Chloe Baker
Bud Light sales drop

Global beverage company Anheuser-Busch Inbev has announced a slump in U.S. revenue for Q2, primarily linked to a significant decrease in Bud Light sales, following a controversial campaign involving transgender influencer Dylan Mulvaney.

The brewing behemoth revealed on Thursday that the U.S. revenue dropped by 10.5% from the previous year during the period from April to June, mostly due to Bud Light’s dwindling sales volume.

After reigning as America’s top-selling beer for over twenty years, Bud Light lost its position, dropping to the second place in June. The Mexican lager Modelo Especial, which is under the same Belgium-based ABInBev ownership, now claims the top spot.

The public backlash against the company intensified after it sent a special edition Bud Light can to Mulvaney, which she shared with her substantial social media following.

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Several conservative personalities instigated a Bud Light boycott, while Mulvaney’s followers accused the beer brand of inadequate support for her. Mulvaney alleged that she experienced bullying and transphobia, blaming the company for not offering her support during the uproar about their collaboration.

Despite the decline in Bud Light sales, Anheuser-Busch Inbev saw an overall revenue increase of 7.2% in Q2, reaching $15.1 billion. This was largely attributed to the performance of other global brands such as Stella Artois and Corona.

The company’s normalized earnings before interest, taxes, depreciation and amortization (EBITDA) saw a 5% rise, reaching $4.9 billion.

Frequently Asked Questions (FAQs) about Bud Light sales drop

Why did Bud Light sales drop in the U.S. during the second quarter?

Bud Light sales plunged due to a backlash over a promotional campaign with transgender influencer Dylan Mulvaney. Many conservative figures called for a boycott of the brand, leading to a 10.5% drop in U.S. revenue for Anheuser-Busch Inbev.

Who is the transgender influencer involved in the Bud Light campaign?

The transgender influencer involved in the Bud Light campaign is Dylan Mulvaney. The controversy started when Bud Light sent a special edition can to Mulvaney, which she shared with her substantial social media following.

What was the reaction to the Bud Light campaign featuring Dylan Mulvaney?

The campaign faced a significant backlash, particularly from conservative figures who initiated a boycott of Bud Light. Supporters of Mulvaney also criticized the beer brand for not providing enough support for her amidst the controversy.

Did Bud Light lose its top-selling position in the U.S. because of the campaign?

Yes, Bud Light lost its long-held position as America’s top-selling beer, dropping to second place behind Modelo Especial, another beer owned by the same parent company, Anheuser-Busch Inbev.

Did Anheuser-Busch Inbev’s overall revenue decline due to the Bud Light sales drop?

No, despite the decrease in Bud Light sales, Anheuser-Busch Inbev’s overall revenue increased by 7.2% in the second quarter. The loss in Bud Light sales was offset by gains from other global brands such as Stella Artois and Corona.

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JoeSixPack August 3, 2023 - 9:56 pm

can’t belive bud light did this…not buying their beer again, nope

BeardedBrewer August 4, 2023 - 3:11 am

Who even drinks Bud anymore lol? there are so many better options out there, craft beers and all that

TransRightsNow August 4, 2023 - 6:37 am

Good on Mulvaney for standing her ground. it’s high time companies like ABInBev step up and support the people they work with!

MaggieMay August 4, 2023 - 12:50 pm

What’s the fuss about people? Drink the beer u like, let others live their lives! End of the day its about beer…not politics…

CraftBeerFan August 4, 2023 - 2:38 pm

Modelo Especial taking the top spot? About time. Way better than Bud light anyway imho


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