Earnings Drop in Bud Light Sales Amid Controversy Over Partnership with Transgender Celebrity by Chloe Baker August 3, 2023 written by Chloe Baker August 3, 2023 5 comments Bookmark 33 Global beverage company Anheuser-Busch Inbev has announced a slump in U.S. revenue for Q2, primarily linked to a significant decrease in Bud Light sales, following a controversial campaign involving transgender influencer Dylan Mulvaney. The brewing behemoth revealed on Thursday that the U.S. revenue dropped by 10.5% from the previous year during the period from April to June, mostly due to Bud Light’s dwindling sales volume. After reigning as America’s top-selling beer for over twenty years, Bud Light lost its position, dropping to the second place in June. The Mexican lager Modelo Especial, which is under the same Belgium-based ABInBev ownership, now claims the top spot. The public backlash against the company intensified after it sent a special edition Bud Light can to Mulvaney, which she shared with her substantial social media following. RELATED STORIES Anheuser-Busch, the Bud Light manufacturer, terminates hundreds of US corporate employees following sales dip DeSantis calls for scrutiny of Florida’s investments in Bud Light’s parent company amid controversy over transgender influencer Following anti-LGBTQ+ backlash, Bud Light surrenders its status as America’s favorite beer Several conservative personalities instigated a Bud Light boycott, while Mulvaney’s followers accused the beer brand of inadequate support for her. Mulvaney alleged that she experienced bullying and transphobia, blaming the company for not offering her support during the uproar about their collaboration. Despite the decline in Bud Light sales, Anheuser-Busch Inbev saw an overall revenue increase of 7.2% in Q2, reaching $15.1 billion. This was largely attributed to the performance of other global brands such as Stella Artois and Corona. The company’s normalized earnings before interest, taxes, depreciation and amortization (EBITDA) saw a 5% rise, reaching $4.9 billion. Table of Contents Frequently Asked Questions (FAQs) about Bud Light sales dropWhy did Bud Light sales drop in the U.S. during the second quarter?Who is the transgender influencer involved in the Bud Light campaign?What was the reaction to the Bud Light campaign featuring Dylan Mulvaney?Did Bud Light lose its top-selling position in the U.S. because of the campaign?Did Anheuser-Busch Inbev’s overall revenue decline due to the Bud Light sales drop?More about Bud Light sales drop Frequently Asked Questions (FAQs) about Bud Light sales drop Why did Bud Light sales drop in the U.S. during the second quarter? Bud Light sales plunged due to a backlash over a promotional campaign with transgender influencer Dylan Mulvaney. Many conservative figures called for a boycott of the brand, leading to a 10.5% drop in U.S. revenue for Anheuser-Busch Inbev. Who is the transgender influencer involved in the Bud Light campaign? The transgender influencer involved in the Bud Light campaign is Dylan Mulvaney. The controversy started when Bud Light sent a special edition can to Mulvaney, which she shared with her substantial social media following. What was the reaction to the Bud Light campaign featuring Dylan Mulvaney? The campaign faced a significant backlash, particularly from conservative figures who initiated a boycott of Bud Light. Supporters of Mulvaney also criticized the beer brand for not providing enough support for her amidst the controversy. Did Bud Light lose its top-selling position in the U.S. because of the campaign? Yes, Bud Light lost its long-held position as America’s top-selling beer, dropping to second place behind Modelo Especial, another beer owned by the same parent company, Anheuser-Busch Inbev. Did Anheuser-Busch Inbev’s overall revenue decline due to the Bud Light sales drop? No, despite the decrease in Bud Light sales, Anheuser-Busch Inbev’s overall revenue increased by 7.2% in the second quarter. The loss in Bud Light sales was offset by gains from other global brands such as Stella Artois and Corona. More about Bud Light sales drop Anheuser-Busch Inbev Official Site Dylan Mulvaney’s Social Media News on Bud Light’s Declining Sales Modelo Especial Official Site The Impact of Social Media Influencers on Brands You Might Be Interested In Saudi Aramco Posting Record Profits of $161B in 2022 Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continues Apple’s earnings top analysts’ forecasts, but year-over-year sales drop for third straight quarter Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash Bud LightDylan MulvaneyEarningsTransgender influencer campaign Share 0 FacebookTwitterPinterestEmail Chloe Baker Follow Author Chloe Baker is a travel journalist who covers the latest news and trends in the world of travel. She enjoys exploring new destinations and sharing her experiences with her readers, from exotic locales to hidden gems off the beaten path. previous post Woman’s brave breakout from makeshift concrete cell may have prevented others from identical horror, asserts FBI next post Perpetrator of America’s Deadliest Anti-Jewish Attack Receives Death Sentence You may also like Bookmark Apple’s earnings top analysts’ forecasts, but year-over-year sales... August 6, 2023 Bookmark Saudi Aramco Posting Record Profits of $161B in... March 12, 2023 5 comments JoeSixPack August 3, 2023 - 9:56 pm can’t belive bud light did this…not buying their beer again, nope Reply BeardedBrewer August 4, 2023 - 3:11 am Who even drinks Bud anymore lol? there are so many better options out there, craft beers and all that Reply TransRightsNow August 4, 2023 - 6:37 am Good on Mulvaney for standing her ground. it’s high time companies like ABInBev step up and support the people they work with! Reply MaggieMay August 4, 2023 - 12:50 pm What’s the fuss about people? Drink the beer u like, let others live their lives! End of the day its about beer…not politics… Reply CraftBeerFan August 4, 2023 - 2:38 pm Modelo Especial taking the top spot? About time. Way better than Bud light anyway imho Reply Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ
