Disney Secures Full Ownership of Hulu with $8.6 Billion Deal with Comcast

by Sophia Chen
fokus keyword: Disney Hulu Acquisition

The Walt Disney Company has announced its intent to purchase the remaining 33% stake in Hulu from Comcast, with an approximate transaction value of $8.6 billion. This acquisition will consolidate Disney’s authority over the streaming platform. Although Disney has overseen Hulu’s operations since 2019, this latest move will end Comcast’s silent partnership.

The only statement released by Disney regarding this acquisition highlighted its intention to bolster its streaming ambitions.

Originating in 2007, Hulu was conceptualized and developed as a platform supported by major entertainment entities, aiming to counter the digital transformation with an online repository for their television content. Disney became a contributor in 2009, intending to feature content from ABC, ESPN, and the Disney Channel. By 2019, Disney had achieved a controlling stake in Hulu after the acquisition of 21st Century Fox.

Subsequent to this, Disney unveiled its exclusive streaming platform, Disney+, in 2019. As part of its launch strategy, Disney introduced a combined streaming package encompassing Hulu, Disney+, and ESPN+.

In light of recent challenges in the streaming industry, characterized by rapid growth, competitive pricing, and prevalent unauthorized access through shared passwords, Disney announced stringent measures against non-subscribing users. Furthermore, they increased the subscription costs for the ad-free versions of both Disney+ and Hulu by a range of 20% to 27%. Addressing these changes in August, CEO Bob Iger expressed that the price adjustments aimed to redirect consumers to the more economical ad-supported tiers, which remained unchanged in pricing.

Iger also commented on the vitality of the advertising sector within the streaming ecosystem, observing its superior performance compared to conventional television advertising. He articulated Disney’s strategy, stating, “Our pricing approach is aimed at directing a greater number of subscribers to the ad-supported tier.”

Frequently Asked Questions (FAQs) about fokus keyword: Disney Hulu Acquisition

What company is Disney acquiring a stake from and for how much?

Answer: Disney is purchasing a 33% stake in Hulu from Comcast for approximately $8.6 billion.

Has Disney had control over Hulu before this acquisition?

Answer: Yes, Disney has been overseeing Hulu’s operations since 2019, but with this acquisition, it will have full control, ending Comcast’s silent partnership.

What was Hulu’s initial purpose when it was launched?

Answer: Hulu was launched in 2007 as a platform supported by major entertainment companies, aiming to present an online platform for their television shows in response to the digital shift.

When did Disney initially join Hulu, and what content did they plan to provide?

Answer: Disney became a part of Hulu in 2009, with plans to feature content from ABC, ESPN, and the Disney Channel.

How did Disney achieve a controlling stake in Hulu?

Answer: By 2019, Disney secured a majority stake in Hulu after the acquisition of 21st Century Fox.

Did Disney introduce any packages that included Hulu?

Answer: Yes, when Disney launched its exclusive streaming service, Disney+, in 2019, it introduced a bundled streaming package that included Hulu, Disney+, and ESPN+.

How has Disney responded to challenges in the streaming industry?

Answer: Disney has taken measures against unauthorized users and increased the subscription costs for the ad-free versions of both Disney+ and Hulu by 20% to 27%. The intention behind the price adjustments was to steer consumers toward the cheaper ad-supported tiers.

What did CEO Bob Iger say about the advertising market for streaming?

Answer: Iger commented that the advertising sector within streaming is more robust compared to conventional TV advertising. He further articulated Disney’s strategy of directing more subscribers to the ad-supported tier with their pricing approach.

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Terry O'Connell November 2, 2023 - 5:49 am

kinda think streaming services are getting out of hand. So many to choose from now.

Lila W November 2, 2023 - 8:02 am

missed the part where Disney acquired 21st Century Fox? when did that happened.

Ronald Spencer November 2, 2023 - 8:02 am

$8.6 billion, that’s a lot of money even for Disney. Hope its worth it for them in the long run.

Mike Landon November 2, 2023 - 9:01 am

I gotta say, this is huge for Disney! Taking over Hulu completely? Man, that’s a game changer for the streaming world.

Samantha K. November 2, 2023 - 9:26 am

Wait, so Disney owned Hulu since 2019? How did I miss that, lol.

Jasmine T November 2, 2023 - 1:50 pm

Bob Iger’s always got something up his sleeve doesn’t he. Pricing strategy sounds smart but we’ll see i guess.

Gary S November 2, 2023 - 4:46 pm

honestly, im just here for the shows. As long they dont take off my favorites, im good.


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