As Maui rebuilds, residents reckon with tourism’s role in their recovery

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In the aftermath of a wind-driven wildfire that ravaged Maui, local residents are grappling with the role of tourism in their recovery efforts. The tension between Hawaii’s long-term inhabitants, known as kamaaina, and the visitors who have transformed their natural surroundings into leisure destinations is an enduring and complex relationship. This sentiment, dating back generations, has been exacerbated by the recent wildfire that claimed more than a hundred lives and devastated the historic town of Lahaina, marking it as the deadliest U.S. wildfire in over a century.

A week following the fire, a state flag flew upside down, symbolizing distress, along a road leading to a neighborhood inhabited by Hawaiian descendants. Underneath the flag, a sign painted in blue urged tourists to stay away, reflecting the community’s struggle. One resident, Kapali Keahi, stated that tourism has become a hindrance during this time of crisis, as the focus should be on supporting families and the local community.

According to the Maui Economic Development Board, tourism undeniably serves as the economic engine of Maui. In the first half of 2023 alone, the island received 1.4 million visitors. About 70% of the economic activity on Maui is attributed to tourism, as reported by the board. However, as the island embarks on its rebuilding process, residents like Keahi are questioning the appropriate role for tourism in the recovery journey. Experts acknowledge that finding a definitive answer is not straightforward.

Rafael Villanueva, a member of the Tourism Expert Network, drew insights from his experience after the tragic 2017 mass shooting in Las Vegas. He stressed the importance of initially prioritizing support for victims and the local community before refocusing on rebuilding and employment. In a similar vein, Hawaii Governor Josh Green emphasized that although fire-ravaged West Maui should be avoided, the rest of the island and state remained open and safe. He encouraged travel to support the local economy and aid in the recovery process.

Amidst the differing perspectives on tourism’s role, some locals, like Julie Sumibtay, acknowledged the need for work opportunities that tourism provides. She recognized the desire of fellow residents to grieve and cope without the presence of outsiders but underscored the importance of maintaining jobs and avoiding economic repercussions. Some potential tourists have already altered their plans due to the recent fire, opting for other islands instead.

For instance, Tom Bailey and his family from California changed their vacation plans after witnessing the fire’s progression. They relocated from Maui to Oahu, understanding the local residents’ need for space and time to recover from the tragedy. The relationship between residents and tourism remains a complex challenge, as Maui navigates the delicate balance between recovery, economic stability, and respecting the emotions of the community.

Frequently Asked Questions (FAQs) about Tourism’s Impact